Joshua Robinson Level 3 Media Blog

https://www.youtube.com/watch?v=bFIDhx4F1ZE&t=1s Smile Campaign Podcast

  After the production process I began with the postproduction process by editing all of the footage of me and Matthew speaking to each other. I began by snipping out dead space in between one person talking and the other not I removed completely as to not have a necessary background noise the way I did this is by going into advanced tools on Logic Pro and activating them, after this I was able to select the snipping tool above the timeline of me and Matthew talking. To snip out portions of the audio I had to select the snipping tool out of all of the options then simply clicking where the beginning of the dead space (where the track has no audio) and the end of the dead space then simply clicking the backspace on the keyboard to remove the selected dead space in the audio.  Also at some points of the podcast sometimes we had spoken a little bit too loud having it peek on the microphones so in the editing process I went to the db and decreased it to something that would stop t...

The production process of the creating a smile campaign Podcast was quite simple as I asked a classmate of mine called Matthew Bainbridge to be involved in the process and I and him both started to think of what we both do to reduce stress in our lives so we could match the company Minds goals for the smile campaign as they want to reduce stress in the UK population through the idea of slowing down and enjoying things and smiling. I first began this process by booking time to a recording studio in Sunderland college. The reason I needed this is so that I would have enough time to record the podcast along with having time to set up all of the equipment and and also so that when recording the audio for the podcast there wouldn’t be any annoying background noise as the rooms in the recording studios have very dense walls and density foam that helps with blocking out background noise that could be intrusive to the podcast I was trying to create. Also having the recording studio helps with ...

  In conclusion this poster is great for the canons campaign as it effectively complicates that the night life Aesthetic without being too confusing to look at.  The colours that are being used are picked with a certain reason as the sky is purple which represents bravery and wisdom which is why it’s on the the poster. Green is the colour of nature and that’s why it’s on the ground, the colour blue represents intuition and inner peace so I chose the subject to be that colour. And red is the the colour that’s the most eye catching so it’s the colour that covers most of the image making this advert great for catching peoples eyes. The slogan of the advert is “we help you show the distance”. This wording is a play on “go the distance” as its a line that is very common as it can be used in lots of different ways as it’s been used in different variations as it’s been in adverts supporting marathons and things of that nature. It’s also been used in the past for mental journeys to he...

Pre Production Ideas and  Experimentation The image above are the first attempt at creating a canon advert for the journey campaign. The reason this advert looks very different to the final products is because I just wanted to experiment with Photoshop and its features before creating my poster. In my experimentation I used multiple layers and filter pre-sets for the first time. I also got used to using the lasso tool in Photoshop as I used it to cut out portions of the image and then applied a image behind that layer to clash both images together to get a cool effect. Production The images taken above were taken on an Iphone 11 which has a  dual-lens 12 MP rear camera  array as its camera and I took these images in the 1080p   resolution  and these images were considered for the final product but after trying to edit them they turned out not as good as they ended up looking odd and not like any i wanted for my advert but this is okay as they weren't the ones I...

  In postproduction I began by gathering all my clips onto premiere pro by using Google Drive as I had filmed all of my clips on my iphone 11. After this I used and MP3 downloader to download my song I would be using in the background of my advert which is heavenly father by Bon Iver. Once I began editing I used effects such as exponential fade which would help me gradually bring up the music at the beginning of the ad along with using the affect film dissolve which left me fade from black my beginning video clip. I believe this feed from black using the film dissolve is better than the video just starting with the clip unedited as it gives it more of a professional looking ad as it lets the viewer slowly into the ad along with the slow music. Whilst editing at some point in the edit having no diagenetic sound felt weird and A natural to watch so for the clips of me sitting down at my table you can hear my chair squeak and when I type on the keyboard you can hear the typing not lou...

  The list above is a resource list which is all of the resources I will end up using in poster for canons campaign Journey along with where these resources that I need can be acquired and if I have the resources at this moment in time (before production).

 

  The image above is the flat plan for what I want to create for the canon advert. The effect that I want to create is a 50/50 split it in the middle with the same image but one of them is flipped horizontally to make a cool effect where the image has the subject twice on one single image. 

  This image above is the cast list for the Canon Journey Campaign. There isn't a lot of cast members for the canon project as its only an image. The camera operator Joshua Robinson (me) is also the editor and creator of the advert and Madison is the subject/model for the image that gets used and edited by myself.

 During production everything has mostly gone well as I have been able to gather all of my needed shots apart from the few that I would’ve wanted did such as a pedestal up. All of the shots I have gathered are stationary shots which are great and I think some of the shots I’ve gathered are quite great cinematography wise as they fit the rule of thirds and are quite nice to look at as they have colours that pop out in the dark. A shot I have wanted to create which is a transitioning shot which will be a match cut Is is shot of me leaning back in my chair at the home setting and it will match cut to me leaning back in the chair at the college setting. This shot thanks to the help of one of my classmates was able to be achieved as they agreed to hold the camera on a dolly and truck left with the camera with me moving in the shot. In post production I believe this will be a great shot for the advert as it helps transition between both scenes effectively without being too confusing to t...

  EGIONAL IDENTITY BRIEF  – PRE-PRODUCTION SELF ASSESSMENT     Your pre-production should look like a diary – separate tasks documented one after the other over a period of time to suggest you have worked systematically through tasks.     Make sure each post is clearly titled and each  p ost is labelled with the following:     ‘AC2: Problem Solving’, ‘AC4: Professional Practice’ ‘AC5 Communication’   Make sure you upload information to your blog using suitable methods.  PowerPoints, PDF’s etc should be uploaded to SlideShare and then embedded into your blog.     Have you completed your script in Master Scene Script format  ( CeltX ) ?     If you have multiple drafts please include these  (this could also be tagged under ‘AC1: Informing Ideas’ as it shows progression of an idea)    I have completed the the script for the smile campaign advert and the whole ad is based around that it's...