Joshua Robinson Level 3 Media Blog

Pre Production   In pre production me and my classmate Matthew decided on the idea of a podcast where we just talked about new films and shows that are coming out because it’s something that we are both passionate and exited about. We both thought that this idea was great for the smile campaign as it’s something we talk about on the regular as a way to get away from stress and also it would make for an entertaining podcast as we are exited to talk about these movies and shows yet to come out. Production The production of the podcast was very simple we just had bullet points of what we would want to speak about ready before we started recording the podcast. When the podcast was done recording we had been recording for around 40 minutes this was good because it was under an hour and we got through all the topics we wanted to talk about and also speak about smile campaign and how to contact them if the listener needed any help. Post Production In the post production stage I was using ...

The production process of the creating a smile campaign Podcast was quite simple as I asked a classmate of mine called Matthew Bainbridge to be involved in the process and I and him both started to think of what we both do to reduce stress in our lives so we could match the company Minds goals for the smile campaign as they want to reduce stress in the UK population through the idea of slowing down and enjoying things and smiling. I first began this process by booking time to a recording studio in Sunderland college. The reason I needed this is so that I would have enough time to record the podcast along with having time to set up all of the equipment and and also so that when recording the audio for the podcast there wouldn’t be any annoying background noise as the rooms in the recording studios have very dense walls and density foam that helps with blocking out background noise that could be intrusive to the podcast I was trying to create. Also having the recording studio helps with ...

Pre Production Ideas and  Experimentation The image above are the first attempt at creating a canon advert for the journey campaign. The reason this advert looks very different to the final products is because I just wanted to experiment with Photoshop and its features before creating my poster. In my experimentation I used multiple layers and filter pre-sets for the first time. I also got used to using the lasso tool in Photoshop as I used it to cut out portions of the image and then applied a image behind that layer to clash both images together to get a cool effect. Production The images taken above were taken on an Iphone 11 which has a  dual-lens 12 MP rear camera  array as its camera and I took these images in the 1080p   resolution  and these images were considered for the final product but after trying to edit them they turned out not as good as they ended up looking odd and not like any i wanted for my advert but this is okay as they weren't the ones I...

Smile Campaign Advert   Smile Campaign Advert Final Product - YouTube This video above is my final product of the smile campaign project. This version of the ad is improved over the draft which is also on the YouTube channel the final product is posted on. The differences include different colour grading, some transitions are changed to be more pleasing to watch and I also added an extra shot of me typing to split up a long scene and make the pacing overall better. Smile Campaign Ad Draft - YouTube The video above is the first draft of the smile campaign advert. This version of the advert is overall worse then the final product as there isn't any colour correction and also has some pacing problems as one shot goes on for to long in my opinion. Also in this draft the audio in the video can peak sometimes and makes for a not pleasant watch which is something I fixed in the final product. Pre Production In pre production I had planned many things that didn't make i...

  The first bit of feedback I got when people watched the first draft of the advert was from my classmate Madison. She said "while watching the advert only some of the transitions were strange as it transitioned from a white screen to a mostly back environment". In light of this I will be changing these transitions to a 'fade to black' then what i'm using right now which is just a fade then change in shot to the next. This transition would have been better to use if the colours didn't contrast so much from the two different shots. The second bit of criticism I got for my smile campaign advert was from my classmate Richard. He said "in the draft, the audio can peak at times and can sound to loud" I am going to be taking this advice on board and for the final product as I will turn down certain sounds and make the music not peak at any moments in the final product. https://youtu.be/zlSI2gkI1S8

  This image above is the cast list for the Canon Journey Campaign. There isn't a lot of cast members for the canon project as its only an image. The camera operator Joshua Robinson (me) is also the editor and creator of the advert and Madison is the subject/model for the image that gets used and edited by myself.

  Pre Production Target audience The target audience for these advertisements is people who are people who love to travel around so they will be more on the younger adults range like from the ages 18 to 30. The print adverts are to be both targeted at males and females not just a specific gender. These print adverts are the right way to go as these print ads can be posted up in public and that is where my target audience is going to be as they are travellers along with these ads can be very easily put on social media which is where my younger target audience is. These images below is in the same lane as to what i want to make as the night time this associated with young people and night life which is seen as an activity young adults do. also the bottom advert is something I would love to recreate in my advert. I have learned from research I think This Image below shows the kind of advert I want to portray as I want market to students that are great with cameras and want t...

This image below is my resource list for all of the equipment and software I will need during the production of the smile campaign advert for the company mind. The reason i have these written down is so I have what I need throughout the whole production process.

The image below shows a cast and crew of the smile campaign advert for mind. This was made as to plan out who will be involved in the production process of the advert. This image below is the meeting minute for my smile campaign project. The reason I have done this is to show that maintaining contact and communication with the cast and crew is very important so I made a meeting minute discussing peoples roles in the production.