Canon Rationale

 Pre Production

Target audience

The target audience for these advertisements is people who are people who love to travel around so they will be more on the younger adults range like from the ages 18 to 30. The print adverts are to be both targeted at males and females not just a specific gender. These print adverts are the right way to go as these print ads can be posted up in public and that is where my target audience is going to be as they are travellers along with these ads can be very easily put on social media which is where my younger target audience is.

These images below is in the same lane as to what i want to make as the night time this associated with young people and night life which is seen as an activity young adults do. also the bottom advert is something I would love to recreate in my advert.


I have learned from research I think This Image below shows the kind of advert I want to portray as I want market to students that are great with cameras and want to buy a professional camera with the best quality there is. I believe that is idea is a good one for an advert for canon as it appeals the both the professionals and the students at college and university with the whole neon night life aesthetic.
 

When it comes to codes and conventions I want to create an image that is professional yet eye catching and somewhat playful. the reason I would want to create a colourful image is to appeal to the age range of the target audience but i also want to appeal to people who are interested in photography and the quality of a camera.

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