Joshua Robinson Level 3 Media Blog

  The first bit of feedback I got when people watched the first draft of the advert was from my classmate Madison. She said "while watching the advert only some of the transitions were strange as it transitioned from a white screen to a mostly back environment". In light of this I will be changing these transitions to a 'fade to black' then what i'm using right now which is just a fade then change in shot to the next. This transition would have been better to use if the colours didn't contrast so much from the two different shots. The second bit of criticism I got for my smile campaign advert was from my classmate Richard. He said "in the draft, the audio can peak at times and can sound to loud" I am going to be taking this advice on board and for the final product as I will turn down certain sounds and make the music not peak at any moments in the final product. https://youtu.be/zlSI2gkI1S8

  In postproduction I began by gathering all my clips onto premiere pro by using Google Drive as I had filmed all of my clips on my iphone 11. After this I used and MP3 downloader to download my song I would be using in the background of my advert which is heavenly father by Bon Iver. Once I began editing I used effects such as exponential fade which would help me gradually bring up the music at the beginning of the ad along with using the affect film dissolve which left me fade from black my beginning video clip. I believe this feed from black using the film dissolve is better than the video just starting with the clip unedited as it gives it more of a professional looking ad as it lets the viewer slowly into the ad along with the slow music. Whilst editing at some point in the edit having no diagenetic sound felt weird and A natural to watch so for the clips of me sitting down at my table you can hear my chair squeak and when I type on the keyboard you can hear the typing not lou...

  The list above is a resource list which is all of the resources I will end up using in poster for canons campaign Journey along with where these resources that I need can be acquired and if I have the resources at this moment in time (before production).

 

  The image above is the flat plan for what I want to create for the canon advert. The effect that I want to create is a 50/50 split it in the middle with the same image but one of them is flipped horizontally to make a cool effect where the image has the subject twice on one single image. 

  This image above is the cast list for the Canon Journey Campaign. There isn't a lot of cast members for the canon project as its only an image. The camera operator Joshua Robinson (me) is also the editor and creator of the advert and Madison is the subject/model for the image that gets used and edited by myself.

 During production everything has mostly gone well as I have been able to gather all of my needed shots apart from the few that I would’ve wanted did such as a pedestal up. All of the shots I have gathered are stationary shots which are great and I think some of the shots I’ve gathered are quite great cinematography wise as they fit the rule of thirds and are quite nice to look at as they have colours that pop out in the dark. A shot I have wanted to create which is a transitioning shot which will be a match cut Is is shot of me leaning back in my chair at the home setting and it will match cut to me leaning back in the chair at the college setting. This shot thanks to the help of one of my classmates was able to be achieved as they agreed to hold the camera on a dolly and truck left with the camera with me moving in the shot. In post production I believe this will be a great shot for the advert as it helps transition between both scenes effectively without being too confusing to t...