Joshua Robinson Level 3 Media Blog

  Pre Production Target audience The target audience for these advertisements is people who are people who love to travel around so they will be more on the younger adults range like from the ages 18 to 30. The print adverts are to be both targeted at males and females not just a specific gender. These print adverts are the right way to go as these print ads can be posted up in public and that is where my target audience is going to be as they are travellers along with these ads can be very easily put on social media which is where my younger target audience is. These images below is in the same lane as to what i want to make as the night time this associated with young people and night life which is seen as an activity young adults do. also the bottom advert is something I would love to recreate in my advert. I have learned from research I think This Image below shows the kind of advert I want to portray as I want market to students that are great with cameras and want t...

My average audience member is a social grade E person which is a someone who either is unemployed or works in a lower grade job that doesn’t pay a lot and they are a male teen around the ages of 16 to 20 who find enjoyment in playing video games a lot that are more suited to a sadder setting. They also enjoy playing said video games with others and they find excitement in looking forward to new releases and speculating about forms of entertainment like video games that are coming out. This particular person finds forms of entertainment like video games great for reducing stress and it makes them happier. In terms of psychographics my audience is mainstreamers The reason for me thinking this is that They play popular video games and 

  In the past canon has been known to make two different kinds of cameras (which is the professional camera and the accessible camera) and this is reflective in their advertisements as above they show how one of their professional cameras (the EOS 5D) can be used to capture landscape shots with great clarity and colours compared to the advert below which is for one of their accessible cameras which shows a camera clearly not meant to be passed off as a professional camera as the image just shows how small the camera is in someones hands showing its portability and ability to travel light. 

In the past the company mind has done many campaigns such as the ourbluexmas campaign which was targeted at helping people at Christmas time when it comes to weather and food and the do one thing charity which was made to help inspire people to do one thing for someone that makes them feel better. For the smile campaign I think I will in a way combine these kinds of campaigns together as smile is all about seeking help from mind and also letting people know that it’s ok to take breaks in order to get your mental health better. Stress is usually is a temporary feeling that usually doesn’t last long (acute stress) and stress is mostly comes from one situation or problem which the victim of said stress fixes or slowly goes away there is a sense of relief and calmness which is why I think my advert is good for smile campaign as it shows all of the stages of what someone dealing with stress has to deal with.   The assignment is to create a Advertisement for mind which is to help reduce ...

This image below is my resource list for all of the equipment and software I will need during the production of the smile campaign advert for the company mind. The reason i have these written down is so I have what I need throughout the whole production process.

The image below shows a cast and crew of the smile campaign advert for mind. This was made as to plan out who will be involved in the production process of the advert. This image below is the meeting minute for my smile campaign project. The reason I have done this is to show that maintaining contact and communication with the cast and crew is very important so I made a meeting minute discussing peoples roles in the production.

These images below are examples and my location scouting for the advert for the smile campaign.  The reason I have done this is because i have to get permission from people to film in sustain places such like Sunderland college in my project.