Smile Campaign Audience Profile

My average audience member is a social grade E person which is a someone who either is unemployed or works in a lower grade job that doesn’t pay a lot and they are a male teen around the ages of 16 to 20 who find enjoyment in playing video games a lot that are more suited to a sadder setting. They also enjoy playing said video games with others and they find excitement in looking forward to new releases and speculating about forms of entertainment like video games that are coming out. This particular person finds forms of entertainment like video games great for reducing stress and it makes them happier.


In terms of psychographics my audience is mainstreamers The reason for me thinking this is that They play popular video games and 

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