Script for smile campaign
At the beginning of my pre-production I first had to write up a script for my advert that is supposed to promote the idea of a smiling through stress.
Canon Pre-Production/Production/Post Production
Pre Production Ideas and Experimentation The image above are the first attempt at creating a canon advert for the journey campaign. The reason this advert looks very different to the final products is because I just wanted to experiment with Photoshop and its features before creating my poster. In my experimentation I used multiple layers and filter pre-sets for the first time. I also got used to using the lasso tool in Photoshop as I used it to cut out portions of the image and then applied a image behind that layer to clash both images together to get a cool effect. Production The images taken above were taken on an Iphone 11 which has a dual-lens 12 MP rear camera array as its camera and I took these images in the 1080p resolution and these images were considered for the final product but after trying to edit them they turned out not as good as they ended up looking odd and not like any i wanted for my advert but this is okay as they weren't the ones I...
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