Script for smile campaign

 At the beginning of my pre-production I first had to write up a script for my advert that is supposed to promote the idea of a smiling through stress.









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Smile campaign cast and crew

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The image below shows a cast and crew of the smile campaign advert for mind. This was made as to plan out who will be involved in the production process of the advert. This image below is the meeting minute for my smile campaign project. The reason I have done this is to show that maintaining contact and communication with the cast and crew is very important so I made a meeting minute discussing peoples roles in the production.
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Smile campaign rationale

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In the past the company mind has done many campaigns such as the ourbluexmas campaign which was targeted at helping people at Christmas time when it comes to weather and food and the do one thing charity which was made to help inspire people to do one thing for someone that makes them feel better. For the smile campaign I think I will in a way combine these kinds of campaigns together as smile is all about seeking help from mind and also letting people know that it’s ok to take breaks in order to get your mental health better. Stress is usually is a temporary feeling that usually doesn’t last long (acute stress) and stress is mostly comes from one situation or problem which the victim of said stress fixes or slowly goes away there is a sense of relief and calmness which is why I think my advert is good for smile campaign as it shows all of the stages of what someone dealing with stress has to deal with.   The assignment is to create a Advertisement for mind which is to help reduce stre
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Smile campaign post production diary

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  In postproduction I began by gathering all my clips onto premiere pro by using Google Drive as I had filmed all of my clips on my iphone 11. After this I used and MP3 downloader to download my song I would be using in the background of my advert which is heavenly father by Bon Iver. Once I began editing I used effects such as exponential fade which would help me gradually bring up the music at the beginning of the ad along with using the affect film dissolve which left me fade from black my beginning video clip. I believe this feed from black using the film dissolve is better than the video just starting with the clip unedited as it gives it more of a professional looking ad as it lets the viewer slowly into the ad along with the slow music. Whilst editing at some point in the edit having no diagenetic sound felt weird and A natural to watch so for the clips of me sitting down at my table you can hear my chair squeak and when I type on the keyboard you can hear the typing not louder
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