Canon Client Brief


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Canon Rationale

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  Pre Production Target audience The target audience for these advertisements is people who are people who love to travel around so they will be more on the younger adults range like from the ages 18 to 30. The print adverts are to be both targeted at males and females not just a specific gender. These print adverts are the right way to go as these print ads can be posted up in public and that is where my target audience is going to be as they are travellers along with these ads can be very easily put on social media which is where my younger target audience is. These images below is in the same lane as to what i want to make as the night time this associated with young people and night life which is seen as an activity young adults do. also the bottom advert is something I would love to recreate in my advert. I have learned from research I think This Image below shows the kind of advert I want to portray as I want market to students that are great with cameras and want t...
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Smile campaign post production diary

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  In postproduction I began by gathering all my clips onto premiere pro by using Google Drive as I had filmed all of my clips on my iphone 11. After this I used and MP3 downloader to download my song I would be using in the background of my advert which is heavenly father by Bon Iver. Once I began editing I used effects such as exponential fade which would help me gradually bring up the music at the beginning of the ad along with using the affect film dissolve which left me fade from black my beginning video clip. I believe this feed from black using the film dissolve is better than the video just starting with the clip unedited as it gives it more of a professional looking ad as it lets the viewer slowly into the ad along with the slow music. Whilst editing at some point in the edit having no diagenetic sound felt weird and A natural to watch so for the clips of me sitting down at my table you can hear my chair squeak and when I type on the keyboard you can hear the typing not lou...
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Podcast production documentation

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The production process of the creating a smile campaign Podcast was quite simple as I asked a classmate of mine called Matthew Bainbridge to be involved in the process and I and him both started to think of what we both do to reduce stress in our lives so we could match the company Minds goals for the smile campaign as they want to reduce stress in the UK population through the idea of slowing down and enjoying things and smiling. I first began this process by booking time to a recording studio in Sunderland college. The reason I needed this is so that I would have enough time to record the podcast along with having time to set up all of the equipment and and also so that when recording the audio for the podcast there wouldn’t be any annoying background noise as the rooms in the recording studios have very dense walls and density foam that helps with blocking out background noise that could be intrusive to the podcast I was trying to create. Also having the recording studio helps with ...
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