Canon Client Brief


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Canon Pre-Production/Production/Post Production

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Pre Production Ideas and  Experimentation The image above are the first attempt at creating a canon advert for the journey campaign. The reason this advert looks very different to the final products is because I just wanted to experiment with Photoshop and its features before creating my poster. In my experimentation I used multiple layers and filter pre-sets for the first time. I also got used to using the lasso tool in Photoshop as I used it to cut out portions of the image and then applied a image behind that layer to clash both images together to get a cool effect. Production The images taken above were taken on an Iphone 11 which has a  dual-lens 12 MP rear camera  array as its camera and I took these images in the 1080p   resolution  and these images were considered for the final product but after trying to edit them they turned out not as good as they ended up looking odd and not like any i wanted for my advert but this is okay as they weren't the ones I...
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Canon Rationale

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  Pre Production Target audience The target audience for these advertisements is people who are people who love to travel around so they will be more on the younger adults range like from the ages 18 to 30. The print adverts are to be both targeted at males and females not just a specific gender. These print adverts are the right way to go as these print ads can be posted up in public and that is where my target audience is going to be as they are travellers along with these ads can be very easily put on social media which is where my younger target audience is. These images below is in the same lane as to what i want to make as the night time this associated with young people and night life which is seen as an activity young adults do. also the bottom advert is something I would love to recreate in my advert. I have learned from research I think This Image below shows the kind of advert I want to portray as I want market to students that are great with cameras and want t...
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